This is a journal of creative direction and graphic design; a collection of thoughts, musings and observations from my ups and downs in the creative industry. 

It’s about how the world outside influences the creativity inside; and how it inspires us, teaches us and makes us create better work.



Book of Ideas is just that: an outpouring of what one creative director and designer, Radim Malinic, has discovered from many years working in the strange and endlessly fascinating world of the creative industry. Sharing advice on everything from inspiration to inbox control, facing your fears, finding happiness in your work, the art of self-promotion and beating the creative block, it’s illustrated with some of its author’s most important and resonant projects. 

Radim is based in London and takes a multidisciplinary approach, working across art/creative direction, digital illustration, typography and music video direction to form a practice based around positivity, message and meaning. Book of Ideas is the product of what he’s learned both when starting out in the industry and in the ten years since he decided to go it alone and embrace freelance life.  




Say 'yes' to learn and progress

“I got to become a creative director by saying yes to pretty much everything I thought I could either learn from or do a good job at. I’m curious about everything,” he says. “I got to a point in my career where I found myself needing one more thing - a reason. This collection of my work has been chosen from the last four years of searching for purpose and reasons.”

The work we’re presented with showcases projects from big-name branding projects to personal, experimental pieces, demonstrating a breadth of strategic approaches and working methods. They will hopefully provide inspiration and underpin the book’s ideas that anything can be achieved with fearlessness, hard work and the right attitude towards design, designers and clients.

"It smells like a box of crayons" - review. 

Book of ideas is a great read that offers clarity, life advice and beautiful examples of work from a successful designer I personally look up to. It's non-pretentious and could be read as words of wisdom by anyone, no matter where you are in your creative journey (beginner-advanced). It is appreciatively a quick read and can be opened here and there to any chapter. My only critique would be more of a description of the process of the specific design work placed in the pages adjacent to the text. Otherwise, I enjoyed reading this book between my breaks during work and on the metro. Other things to acknowledge: the quality of the book is very nice. The pages are thick, and it smells like a box of crayons that automatically sparked my inner artist-child. Also, I LOVE how much color is used. Typical art books use a lot of white space and black letters--not this one! The color pallet is essentially the rainbow and I kept wanting to turn the pages to see more. Also, great typography and organization of content. I really enjoy seeing Book of Ideas nestled in my tiny library next to my journals in my flat :) 5 stars!
Ava - Amazon Review


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